S2E29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands
Into the Metaverse
The Challenges of Creating Experiences in the Metaverse
There's going to be millions of virtual worlds and ultimately, just like everything in life, people will have to filter what type of experiences they want to go for. And because we're talking about things that are persistent, that are always on with live operations, with gameplay experiences,. creating something that is truly engaging as a virtual world in 3D is going to be much more complex to do at scale. But I think those are the experiences we want to create and it's coming to life.
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