2min chapter

Into the Metaverse cover image

S2E29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands

Into the Metaverse

CHAPTER

The Metaverse and Brands in the Metaverse

The Metaverse is really the evolution of the internet into an even more immersive internet, moving from 2D to 3D. It's going to encompass a much, much wider environment of the internet, not just video games. We are going to manifest our personality through 3D avatars that are running around these virtual worlds interacting on our behalf. And so our ability to be embedded in these new environments with a sense of presence because of a 3D avatar will make them even more expressive.

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