Masters of Scale
The business case for wellness, with Wellhub CEO Cesar Carvalho
Apr 10, 2025
Cesar Carvalho, co-founder and CEO of Wellhub, discusses the critical importance of wellness as a business strategy. He shares his personal journey from a consulting job to leading a $2.4 billion company, emphasizing how personal experiences shaped his vision. The conversation highlights the shift from gym access to a holistic wellness model in the corporate world and how flexibility in membership options drives user adoption. Cesar also reveals innovative strategies for employee engagement and the new 'Lobatical' initiative that links employee well-being to customer satisfaction.
31:00
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Quick takeaways
- Cesar Carvalho emphasized that integrating employee wellness into business strategy leads to greater resilience and performance outcomes.
- The pivot from a direct-to-consumer model to B2B allowed Wellhub to triple its user base by addressing corporate wellness needs.
Deep dives
The Importance of Employee Well-being
Employee well-being is critical for resilience and success in the workplace. Active employees tend to experience fewer health issues, illustrating the correlation between physical activity and workplace performance. Cesar Cavallo's experience at McKinsey highlighted this issue, leading him to co-found Wellhub, a service that connects businesses with wellness resources for their employees. Given the rising demand for wellness programs, companies stand to benefit by investing in the well-being of their workforce.
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