Masters of Scale The business case for wellness, with Wellhub CEO Cesar Carvalho
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Apr 10, 2025 Cesar Carvalho, co-founder and CEO of Wellhub, discusses the critical importance of wellness as a business strategy. He shares his personal journey from a consulting job to leading a $2.4 billion company, emphasizing how personal experiences shaped his vision. The conversation highlights the shift from gym access to a holistic wellness model in the corporate world and how flexibility in membership options drives user adoption. Cesar also reveals innovative strategies for employee engagement and the new 'Lobatical' initiative that links employee well-being to customer satisfaction.
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Origin of Wellhub
- Cesar Carvalho, working at McKinsey, struggled to prioritize physical activity due to long work hours.
- This personal experience led him to co-found Wellhub, a platform providing wellness services to employees.
The GymPass Spark
- The idea for Wellhub (originally GymPass) came to Cesar Carvalho during a Harvard Business School class discussing gym memberships.
- He envisioned a platform for selling day passes, aiming to bring back people who had abandoned gym subscriptions.
Partnering with Gyms
- Partner with gyms by offering a solution that addresses their needs without cannibalizing their core business.
- Position day passes as a new customer acquisition channel, not a replacement for subscriptions.