The business case for wellness, with Wellhub CEO Cesar Carvalho
Masters of Scale
Wellness Revolution: From Gym Access to Holistic Health
This chapter discusses the transformation of a brand into WellHub, emphasizing a strategic shift towards a B2B model that prioritizes employee wellness. It explores the challenges and opportunities in scaling partnerships within the corporate environment, particularly in light of post-COVID trends in health values. The narrative highlights the importance of cultivating a supportive workplace culture that enhances employee engagement and well-being, reflecting a global shift in priorities toward health and personal fulfillment.
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