The business case for wellness, with Wellhub CEO Cesar Carvalho
Masters of Scale
From Gym Pass to Wellness Success
This chapter explores the transformative journey of a B2B wellness company co-founder who navigated the challenges of starting a fitness platform during a global pandemic. The narrative highlights their evolution from an initial consumer-focused gym access model to a successful service reaching multiple countries, emphasizing the importance of talent, technology, and strategic pivots. Personal anecdotes detail their educational background, entrepreneurial insights, and the critical decisions that shaped their business path.
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