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[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
Nov 19, 2024
John Moran, a digital marketing strategist from the Tier 11 team, joins Ralph to discuss a groundbreaking case study on advertising efficiency. They dive into the Media Efficiency Ratio (MER) and its potential to uncover growth as opposed to the traditional ROAS. Listeners learn about reallocating ad budgets, reducing unnecessary spending, and real-world strategies for maximizing outcomes. Throughout the conversation, they explore the complexities of digital metrics and challenge established marketing norms, offering a fresh perspective on smarter advertising.
01:05:24
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Quick takeaways
- Rethinking ad spending strategies, such as focusing on Media Efficiency Ratio instead of ROAS, can unveil hidden growth opportunities.
- Reducing or reevaluating brand campaign budgets allows businesses to improve performance metrics and better capture new customer opportunities.
Deep dives
Maximizing Top Funnel Advertising
Utilizing connected TV ads in conjunction with display retargeting enhances top funnel advertising effectiveness. This approach allows businesses to reach a wider audience without the exorbitant costs typically associated with traditional TV advertising like Super Bowl commercials. By effectively reminding potential customers and driving conversions, this strategy is showing promising results in ongoing tests. Such a comprehensive advertising technique is critical for achieving a successful customer journey from awareness to purchase.
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