3min chapter

Perpetual Traffic cover image

[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google

Perpetual Traffic

CHAPTER

Understanding Marketing Performance Indicators and Their Impact

This chapter explores the intricacies of marketing performance indicators and the potential pitfalls of relying solely on traditional metrics like ROAS. The speakers recommend a fresh perspective and a comprehensive checklist for assessing marketing success more accurately.

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