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13min chapter
[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
Perpetual Traffic
Navigating Advertising Metrics and Strategies
This chapter examines the challenges of measuring the effectiveness of advertising spending on Meta and Google, particularly focusing on issues surrounding attribution and double-counting of sales. It discusses advanced strategies for managing media budgets, emphasizing a feeder strategy for campaign allocation and the importance of measurement and segmentation. Additionally, the chapter delves into the limitations of various ad formats, including the efficacy of demand generation and Gmail ads, questioning their overall value in driving meaningful engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode