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8min chapter
[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
Perpetual Traffic
Optimizing Digital Marketing Efficiency
This chapter focuses on enhancing operational efficiency in digital marketing through strategic ad spend management, particularly in paid search campaigns. It emphasizes the importance of understanding key metrics like MER and ROAS, while also evaluating customer lifetime value against acquisition costs to optimize marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode