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12min chapter
[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
Perpetual Traffic
Transforming Advertising Strategies
This chapter explores a case study of a clothing store's bold shift in advertising strategy, emphasizing brand campaign spending over traditional performance metrics. It illustrates how reallocating budgets to digital platforms like Meta resulted in significant revenue growth and improved customer acquisition. The discussion highlights the importance of media efficiency ratios in assessing marketing effectiveness while challenging conventional metrics like ROAS.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode