AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
13min chapter
[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
Perpetual Traffic
Navigating Performance Max Campaigns
This chapter explores the complexities of Performance Max (PMAX) campaigns on Google, focusing on their effectiveness for both new and established brands. It highlights the importance of aligning generated conversions with business goals while discussing the need for comprehensive metrics like Marketing Efficiency Ratio (MER). Additionally, practical strategies for budget allocation and optimizing advertising campaigns are shared, alongside personal experiences with managing ad performance.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode