The Business of Agriculture Podcast

364 - Promoting Agriculture: Why We Suck At It & How We Can Improve

Sep 23, 2024
Guest
Maureen Ballatori
Maureen Ballatori, CEO of Agency 29, is a marketing expert dedicated to agriculture. In this discussion, she reveals why agricultural promotion often falls short. They delve into the impact of nostalgia on marketing, citing iconic campaigns like 'Got Milk?' and the need for agriculture to modernize its strategies. Challenges like consumer disconnect and the importance of storytelling are highlighted. Ballatori also advocates for omni-channel strategies to engage diverse audiences and adapt to shifting consumer preferences.
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Chapters
Transcript
Episode notes
1
Intro
00:00 • 3min
2
Navigating the Complex Landscape of Agricultural Promotion
03:03 • 5min
3
The Power of Nostalgia in Advertising
07:34 • 2min
4
Evolving Consumer Insights and Agricultural Marketing Challenges
09:09 • 5min
5
Revolutionizing Agricultural Marketing
14:14 • 14min
6
Navigating Agricultural Marketing Challenges and Opportunities
27:53 • 4min
7
Bridging the Agricultural Communication Gap
31:37 • 23min
8
Navigating Modern Agriculture Promotion Strategies
54:18 • 4min