364 - Promoting Agriculture: Why We Suck At It & How We Can Improve
The Business of Agriculture Podcast
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Bridging the Agricultural Communication Gap
This chapter explores the challenges faced in agricultural communication, focusing on the disconnect between producers and consumers regarding regenerative practices. The discussion centers on innovative marketing strategies and the importance of storytelling to engage consumers, rather than just educating them. The chapter critiques past marketing efforts while highlighting successful examples and the need for the industry to adapt to evolving consumer preferences.
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Transcript
