364 - Promoting Agriculture: Why We Suck At It & How We Can Improve
The Business of Agriculture Podcast
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Navigating the Complex Landscape of Agricultural Promotion
This chapter examines the hurdles faced in promoting the agricultural sector, particularly in dairy and apples, amidst production unpredictability and funding needs. It also highlights the shortcomings of traditional check-off programs and showcases successful initiatives like the Grow New York competition that aim to drive innovation in food and agriculture technology.
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Transcript
