Navigating Agricultural Marketing Challenges and Opportunities

The Business of Agriculture is all about producing food, fuel, and fiber. We're damn good at it. What we're not so good at is promoting our products. In a marketplace that's oversupplied on just about every Agricultural commodity, differentiation, promotion, branding, and marketing are more important than ever. Maureen Ballatori, CEO of Agency 29 — an Agriculture focused advertising firm — agrees and sometimes disagrees with Damian Mason's 5 reasons Agricultural promotion flops.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

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