364 - Promoting Agriculture: Why We Suck At It & How We Can Improve
The Business of Agriculture Podcast
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Evolving Consumer Insights and Agricultural Marketing Challenges
This chapter examines the transformation in consumer marketing since iconic campaigns like 'Got Milk', focusing on shifts in consumer preferences and behaviors across generations. It highlights the agricultural sector's need to adapt its marketing strategies to engage today’s diverse consumers, featuring a discussion on Redox bionutrients as part of this adaptation.
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Transcript
