364 - Promoting Agriculture: Why We Suck At It & How We Can Improve
The Business of Agriculture Podcast
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Revolutionizing Agricultural Marketing
This chapter explores the challenges and limitations of traditional agricultural marketing methods, advocating for a shift towards omni-channel strategies to engage diverse audiences. It highlights the disconnect between producers and consumers, emphasizing the need for improved storytelling and understanding of consumer perspectives. The conversation also touches on the psychological barriers to innovation in marketing approaches within the sector.
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Transcript
