Maureen Ballatori

Maureen Ballatori, CEO of Agency 29, is a marketing expert dedicated to agriculture. In this discussion, she reveals why agricultural promotion often falls short. They delve into the impact of nostalgia on marketing, citing iconic campaigns like 'Got Milk?' and the need for agriculture to modernize its strategies. Challenges like consumer disconnect and the importance of storytelling are highlighted. Ballatori also advocates for omni-channel strategies to engage diverse audiences and adapt to shifting consumer preferences.