30 Minutes to President's Club | No-Nonsense Sales #165 - Part 2: Weaving showmanship into your sales process (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)
24 snips
Apr 26, 2023 AI Snips
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Episode notes
Prioritize Multi-Threading Early
- Multi-threading increases close rates; aim to engage seven+ people from an account when possible.
- Build independent direct lines to multiple stakeholders before weaving them into the main thread.
Separate Threads Then Weave Them
- Keep new stakeholder threads separate before the joint meeting to avoid stepping on your champion's toes.
- After the meeting, send a master recap to all and personalized one-off recaps to each attendee.
Use Master And Individual Recaps
- Send a single master recap with recordings and resources to the full group to centralize materials.
- Also send short personalized recaps referencing each attendee's specific comments or questions.