This Week in Digital Marketing

Ryan McKenzie talks about how he generated $100m+ selling laundry strips online on EP24 of TWIDM

Apr 18, 2023

01:00:53

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Episode notes

Introduction

3min

Ryan McKenzie: Co-Founder of True Earth

2min

How to Succeed in Asia

2min

The Benefits of Having an Audience

1min

How to Get Your First Million Customers on Twitter

3min

How to Get Crack the Youtube Code

2min

How to Grow a D2C Brand

2min

How to Start a D2C Brand

3min

The Risks of Starting a Lifestyle Business

2min

10.

How to Be a Successful Digital Marketing Company

2min

11.

The Consequences of Facebook's Tick-Tock Ads

2min

12.

How to Be a Successful Ugc Agency

2min

13.

How Image Ads Are Increasing in Popularity

2min

14.

How to Measure Your Media Mix

2min

15.

How to Calculate Your LTV Traffic

4min

16.

How to Split Your Brand in Europe

2min

17.

How to Defend Against Copycats

3min

18.

How to Overcome Overwhelmed

2min

19.

How to Balance Reach and Reach on Twitter

4min

20.

How to Grow Your Passion Media Business

2min

21.

The Relationship Between Brad and Kevin

2min

22.

How to Get a Newsletter Going

4min

23.

How to Decide How Much to Pay Yourself as a Company?

2min

24.

How to Raise Money for a Startup

2min

25.

How to Be a Successful Supply Chain Guy

2min

26.

How to Determine How Much Money You Put Into Your Product Line

2min

On EP24 of This Week in Digital Marketing, we talk with guest Ryan McKenzie about his experience growing his company Tru Earth, including personal brand growth, YouTube strategies, and cracking wholesale. We also discuss marketing channels, user-generated content creation, and attribution issues. Ryan shares insights into his typical day, balancing growth and value on Twitter, and his decision to raise money for Tru Earth.

Ryan McKenzie on Twitter:

https://twitter.com/RyeMcKenzie

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