Ryan McKenzie talks about how he generated $100m+ selling laundry strips online on EP24 of TWIDM
This Week in Digital Marketing
How to Determine How Much Money You Put Into Your Product Line
When you launch a new product and I think there's some expectation that you can have similar success But it's just the game the game has changed so So you know, you allocate like a test budget Check what kind of check with like the revenue procession. It takes time before you get any cohort data on like the ltvSo you don't want to go and like dump all your money on a new product when you're gonna make 30% less ltv over the year.
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