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Ryan McKenzie talks about how he generated $100m+ selling laundry strips online on EP24 of TWIDM

This Week in Digital Marketing

CHAPTER

How to Calculate Your LTV Traffic

How have you been able to calculate that throughout the years that you've been operating? We just basically use cohorts So we take like a cohort off with the first purchase. I think are great for the media buyer because they can kind of get some ideas on which Specific campaigns or creatives are functioning.

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