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Ryan McKenzie talks about how he generated $100m+ selling laundry strips online on EP24 of TWIDM

This Week in Digital Marketing

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How to Measure Your Media Mix

What we've seen is no one even uses it Yeah, um yeah I think I think everybody has attribution problems. If you're talking like tv it's easier to measure because Uh, you have a timestamp for when the trade-o-ran. We're using this tool called bestie which is like a post-purchase survey app and we're seeing that people were finding us there. So like Really? There's the bottom two tools.

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