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Ryan McKenzie talks about how he generated $100m+ selling laundry strips online on EP24 of TWIDM

This Week in Digital Marketing

CHAPTER

How to Measure Your Media Mix

What we've seen is no one even uses it Yeah, um yeah I think I think everybody has attribution problems. If you're talking like tv it's easier to measure because Uh, you have a timestamp for when the trade-o-ran. We're using this tool called bestie which is like a post-purchase survey app and we're seeing that people were finding us there. So like Really? There's the bottom two tools.

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