Newsletter Operator
How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
Feb 9, 2024
Wouter Teunissen, co-founder of OpenRates, discusses the importance of authority in the newsletter niche, creating a personal toolkit for sales success, automating the sales cycle with databases, identifying the right contacts for sponsorship outreach, incentivizing audiences with surveys, and the pillars of effective marketing and sales messages.
43:27
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Quick takeaways
- Using an automated tool like OpenRates.co can streamline the newsletter sponsorship sales process and provide valuable data for successful outreach campaigns.
- It is important to educate potential sponsors about your audience and the value of advertising in newsletters, tailoring your pitch to their specific needs and goals.
Deep dives
Automating Outbound Sales with OpenRates
OpenRates.co is a tool that automates the outbound sales process for newsletters. It provides a database of over 500 newsletters and their sponsors, along with contact information for decision-makers at those companies. The tool generates reports and sends email CSV files with relevant information, such as LinkedIn profiles, email addresses, ad copy, and more. Users can use this information to target the right sponsors and create personalized outreach campaigns. It saves time and provides valuable data for successful sales efforts.
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