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Newsletter Operator
Crafting Effective Cold Emails
In this chapter, they discuss the challenges of working in the crypto market and the importance of crafting effective cold emails. They emphasize the need for relevant subject lines and triggers, such as previous advertising or common connections. They also mention following the AIDA structure - Attention, Interest, Design, Action - in their emails to grab attention, showcase the value of their newsletter, and keep the call to action simple.
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