Starting with a General Newsletter and Splitting into Niches, and Automating the Sponsor Finding Process

Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche.  Previously Wouter was the first salesperson at Milk Road. 

Episode topics & Timestamps

(13:20) Cornerstone Resources for Marketing and Copywriting

(13:40) Importance of Authority in Newsletter Niche

(14:00) Creating a Personal Toolkit for Sales Success

(32:40) Automating the Sales Cycle with Databases

(32:52) Identifying the Right Contacts for Sponsorship Outreach

(40:40) Incentivizing Audiences with Surveys

(41:00) The Pillars of Effective Marketing and Sales Messages

(41:20) How to Follow Wouter Teunissen's Work

(41:34) How to Support the Newsletter Operator Podcast

Links Mentioned 

https://www.openrates.co/

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