How to Achieve a 100% Fill Rate, The Power Of Saying No and Why Customer Experience Should Be Your North Star Metric with Calum Lyle
Jan 29, 2024
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Calum Lyle, founder of Add Some Zest, shares his journey of starting a successful business, achieving a 100% fill rate and +89 NPS score. He highlights the power of saying no, building relationships, and prioritizing customer experience in recruitment. The importance of feedback, video shortlists, and financial incentives for exceptional service are also discussed. Plus, learn about the online platform, Recruitment Mentors, that supports team performance through training.
Productizing the recruitment service and focusing on retained business leads to higher quality service and dedicated resources for each client.
Delivering exceptional customer experience through value, exceeding expectations, and achieving a high Net Promoter Score and 100% fill rate.
Building the right team and fostering strong relationships by hiring individuals aligned with values and creating a positive work environment.
Deep dives
The Power of Productizing Your Service
Callum Loyo, founder of AdSumzest, shares how productizing their recruitment service has been instrumental in their success. By focusing on working only on retained business, they ensure a higher quality of service and can dedicate more time and resources to each client.
The Importance of Delivering a Phenomenal Customer Experience
Callum emphasizes the significance of providing an exceptional customer experience. Through their commitment to delivering value and exceeding expectations, they have achieved a high Net Promoter Score and a 100% fill rate for their clients.
Building a Strong Team and Cultivating Positive Relationships
Callum emphasizes the importance of building the right team and fostering strong relationships. By hiring individuals who align with their values and focusing on collaboration, AdSumzest has been able to create a positive and impactful work environment.
Delivering a Comprehensive Virtual Hiring Process
The podcast episode discusses the different stages and aspects of a comprehensive virtual hiring process. It emphasizes the importance of assessing candidates beyond generic roles and evaluating their personality and how they present themselves. The process includes an initial video interview with four to six questions, followed by a shortlist of five to eight candidates, and then face-to-face interviews with the top three or four candidates. Additionally, the podcast highlights the significance of conducting a cultural assessment to match candidates with the role and company culture. The episode stresses the importance of providing feedback to all candidates, whether successful or not, to enhance both the customer and candidate experience.
Prioritizing Feedback and Exceptional Customer Experience
The podcast episode emphasizes the value of feedback in delivering exceptional customer experience. It highlights the importance of promptly sharing feedback, both positive and negative, with clients and candidates. By prioritizing feedback, recruiters can build long-term relationships and foster trust. The episode also discusses the concept of the Net Promoter Score (NPS) and the significance of receiving feedback mainly from candidates who did not get the job. This feedback-driven approach helps improve the customer experience and drives the aim of being the best place to work and transforming the perception of the recruitment industry. The episode also touches on the balance between high performance and delivering excellent service, highlighting the need for support and infrastructure as the business scales.
This week I’m joined by Calum Lyle the founder of Add Some Zest.
After 8 years of working for somebody else, becoming an MD at just 24 and successfully scaling the business to 20+ people he launched his own business in October 2022.
In their first year of business they did just over £500K, they achieved a +89 NPS score, a 100% fill rate and grew the team to 5 - in this conversation you’re going to find out how he did it.