Calum Lyle, founder of Add Some Zest, shares his journey of starting a successful business, achieving a 100% fill rate and +89 NPS score. He highlights the power of saying no, building relationships, and prioritizing customer experience in recruitment. The importance of feedback, video shortlists, and financial incentives for exceptional service are also discussed. Plus, learn about the online platform, Recruitment Mentors, that supports team performance through training.