The UK Psych Health and Safety Podcast How Behavioural Science Can Be Used To Change Behaviour - With Bob Cummins
8 snips
Sep 27, 2022 AI Snips
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Episode notes
Bob's Behavioral Science Journey
- Bob Cummins transitioned from construction chain lad to behavioral science leader through safety management roles.
- A key shift was discovering behavioral science as a practical tool for influencing workplace behavior, not just psychology theory.
Engineer Behavior with Environment
- Engineer physical environments to shape desired behaviors, like marking paths or providing choices.
- Acknowledge and thank new compliant behaviors promptly from respected supervisors to reinforce them.
Behavior is Action, Not Attitude
- Behavior is an observable action, distinct from attitudes or judgments.
- Context defines if an action is safe or unsafe; for example, not wearing safety glasses is unsafe on site but safe elsewhere.