How Behavioural Science Can Be Used To Change Behaviour - With Bob Cummins
The UK Psych Health and Safety Podcast
00:00
Are You Teaching Behaviors?
Most people's understanding of behavior is still around, they think it's an attitude. But in terms of what the actual actions that you're trying to do, they're far more specific and measurable. And yet we stop short sometimes when we ask people to do things,. We really need to improve their mindset or their attitude. Those things are almost untouchable because they don't actually mean anything that you can measure.
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