How Behavioural Science Can Be Used To Change Behaviour - With Bob Cummins
The UK Psych Health and Safety Podcast
00:00
How Do We Get People to Do Things That They've Always Done?
"We're creatures of absolute habit. And you should say with societal creatures, we tend to be sheeple," he says. "How do we then take people on that journey with us? You know, is it, do we coerce them or nurture them along?" 'It's interesting, isn't it? It's like them, because it's what they've always done before, and that's brilliant,' the psychologist adds.
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