How Behavioural Science Can Be Used To Change Behaviour - With Bob Cummins
The UK Psych Health and Safety Podcast
00:00
What Is Behavioral Science?
SODAC is a company that uses behavioral science to improve safety in the workplace. Founder and CEO of SODAC says people are not single agents, they're connected to everything else around them. People's actions can only be because of their environment at the time - which includes physical stuff as well as what they say or do. "Because we're using it for good, it's manipulation for good"
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