

How Pete Caputa Thinks About Cultivating Partnership Programs for Scalable Revenue
Mar 6, 2024
Pete Caputa, CEO of Databox and a leading authority on partner programs, shares insights on scaling revenue through strategic partnerships. He discusses why companies often shy away from collaborations despite their potential for growth. The conversation emphasizes the importance of nurturing relationships and leveraging storytelling in marketing. Caputa also critiques impersonal sales tactics and highlights how technology is reshaping partnership strategies. He underscores the value of certification badges in enhancing credibility and marketing success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Unlocking Growth Through Strategic Partnerships
02:13 • 23min
Collaborative Growth in Marketing
25:21 • 16min
The Flaws of Impersonal Sales Outreach
41:05 • 3min
Navigating Partnerships in the Age of Technology
43:46 • 2min
The Value of Certification Badges in Marketing Partnerships
45:25 • 2min