The Value of Certification Badges in Marketing Partnerships

On today's episode of "How Leaders Think", host Kenny Lange engages with Pete Caputa, CEO of Databox, in a deep dive into the untapped potential of partner programs. They dissect why companies often hesitate to invest in these collaborations, despite the significant benefits for growth and marketing. With insights from methodology powerhouses like StoryBrand and HubSpot, they highlight how choosing a core platform and market focus amplifies success. Pete shares practical tips for professional services firms, the advantages of collaborative growth, and the transformative power of partnerships in scaling businesses efficiently.

Other places to find the “How Leaders Think” podcast: 

* Apple Podcasts:  https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 

* Spotify:  https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh 

* Google Podcasts:  https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= 

* Amazon Music:  https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b 

* YouTube:  https://www.youtube.com/@Kennylange/podcasts 

* Website:  https://howleadersthink.kennylange.com/ 

Pete Caputa's Resources:
LinkedIn: https://www.linkedin.com/in/pc4media/
Website: https://databox.com/
Facebook: https://www.facebook.com/databox/
Instagram: https://www.instagram.com/databoxhq/?hl=en
Twitter: https://twitter.com/databoxHQ

#PartnerPrograms #BusinessMethodologies #CollaborativeGrowth #ScalingStrategies