Pete Caputa, CEO of Databox and a leading authority on partner programs, shares insights on scaling revenue through strategic partnerships. He discusses why companies often shy away from collaborations despite their potential for growth. The conversation emphasizes the importance of nurturing relationships and leveraging storytelling in marketing. Caputa also critiques impersonal sales tactics and highlights how technology is reshaping partnership strategies. He underscores the value of certification badges in enhancing credibility and marketing success.