Pete Caputa
CEO of Databox, a business intelligence platform. Previously launched and scaled the agency partner program at HubSpot, responsible for billions in revenue.
Best podcasts with Pete Caputa
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Sep 10, 2025 • 23min
Why Agencies Must Lead With Strategy (Not Just Execution) With Pete Caputa | Ep #835
Pete Caputa, CEO of Databox, shares his journey from engineer to a pivotal player at HubSpot. He emphasizes the shift agencies need to make from just executing tasks to leading with strategy and using data-driven decision-making. Pete discusses the evolution of digital marketing and the importance of strategic advisory roles. He explores how AI tools can streamline processes and enhance client engagement, highlighting the necessity of building strong, data-focused relationships with clients for sustainable growth.
Mar 6, 2024 • 47min
How Pete Caputa Thinks About Cultivating Partnership Programs for Scalable Revenue
Pete Caputa, CEO of Databox and a leading authority on partner programs, shares insights on scaling revenue through strategic partnerships. He discusses why companies often shy away from collaborations despite their potential for growth. The conversation emphasizes the importance of nurturing relationships and leveraging storytelling in marketing. Caputa also critiques impersonal sales tactics and highlights how technology is reshaping partnership strategies. He underscores the value of certification badges in enhancing credibility and marketing success.
