16min chapter

How Leaders Think with Kenny Lange cover image

How Pete Caputa Thinks About Cultivating Partnership Programs for Scalable Revenue

How Leaders Think with Kenny Lange

CHAPTER

Collaborative Growth in Marketing

This chapter explores the significance of collaborative growth in an oversaturated marketing landscape through partnership programs and trusted voices. It emphasizes the necessity of ongoing learning, adaptability, and the shift from competition to collaboration for business development. Practical advice is provided for early-career professionals on storytelling as a means to enhance visibility and foster lasting professional relationships.

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