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RV140 - Unlocking the Potential of Connected TV in B2B Advertising

7 snips
Feb 6, 2024
The podcast explores the intricacies of connected TV advertising and the importance of creative content. They discuss repurposing marketing content, pinpoint targeting, and insightful analytics. The chapters also cover targeting capabilities of Facebook and YouTube, transitioning to account-based approaches, challenges in leveraging first-party data, and the importance of metrics and feedback loops in B2B advertising.
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1
Introduction
00:00 • 2min
2
The Importance of Content and Creative in Connected TV and LinkedIn Advertising
01:31 • 21min
3
Targeting Capabilities of Facebook and YouTube
22:44 • 9min
4
Championing Change: Transitioning from Lead-Based to Account-Based Approaches
31:29 • 5min
5
Challenges in Leveraging First-Party Data for Software Companies
36:14 • 1min
6
The Importance of Metrics and Feedback Loops in B2B Advertising
37:41 • 3min