AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
B2B Revenue Vitals
RV140 - Unlocking the Potential of Connected TV in B2B Advertising
Feb 6, 2024
The podcast explores the intricacies of connected TV advertising and the importance of creative content. They discuss repurposing marketing content, pinpoint targeting, and insightful analytics. The chapters also cover targeting capabilities of Facebook and YouTube, transitioning to account-based approaches, challenges in leveraging first-party data, and the importance of metrics and feedback loops in B2B advertising.
41:15
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Creating engaging and impactful content tailored for the 15-second or 30-second timeframe is crucial for successful connected TV advertising.
- Connected TV advertising offers cost-effective and screen-dominant presence, making it a valuable addition to marketing mix.
Deep dives
The Importance of Creative Requirements in Connected TV Advertising
Creative requirements for connected TV advertising are significantly different from other digital channels. The messaging and ad format should be tailored for the 15-second or 30-second timeframe. It is crucial to craft engaging and impactful content that resonates with the target audience. Customer success stories and direct response-style ads have shown better performance. Production quality, including good audio, quick cuts, and matching brand identity, plays a vital role in capturing attention on connected TV.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode