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9min chapter
RV140 - Unlocking the Potential of Connected TV in B2B Advertising
B2B Revenue Vitals
Targeting Capabilities of Facebook and YouTube
The chapter discusses the effectiveness of different advertising channels, focusing on native account targeting on Facebook and intent targeting. It compares the targeting capabilities of platforms like YouTube and Facebook, highlighting the power of Facebook's intent data in revolutionizing targeting strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode