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3min chapter
RV140 - Unlocking the Potential of Connected TV in B2B Advertising
B2B Revenue Vitals
The Importance of Metrics and Feedback Loops in B2B Advertising
This chapter discusses the importance of metrics and feedback loops in B2B advertising, emphasizing the need for content tailored to the target customer. It highlights the lack of feedback loops in B2B companies and suggests that a shift in content creation perspective is needed.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode