1min chapter

B2B Revenue Vitals cover image

RV140 - Unlocking the Potential of Connected TV in B2B Advertising

B2B Revenue Vitals

CHAPTER

Challenges in Leveraging First-Party Data for Software Companies

Exploring the challenges faced by software companies in utilizing their first-party data as a key component of their content strategy, emphasizing the significance of longitudinal data and highlighting the failure of many B2B tech companies to recognize this trend.

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