Championing Change: Transitioning from Lead-Based to Account-Based Approaches

Chris was joined by Senior Director of Demand Generation, Matt Sciannella, to unpack the intricacies of connected TV advertising. The discussion kicks off with a brief introduction to connected TV and the Refine Labs team's hands-on experience with the channel. This episode stands out as a master class in effectively leveraging connected TV as an additional channel within the digital marketing mix.

Matt emphasizes the importance of creative content in making connected TV ads successful, highlighting common pitfalls and essential details that businesses must consider. Chris and Matt deliberate on how to repurpose existing product marketing content to suit the unique demands of connected TV, including the significance of pinpoint targeting and insightful analytics to measure the impact.