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RV140 - Unlocking the Potential of Connected TV in B2B Advertising
B2B Revenue Vitals
Championing Change: Transitioning from Lead-Based to Account-Based Approaches
The speaker shares their past experience with transitioning from lead generation to demand generation, and draws parallels to advocating for the movement from lead-based to account-based approaches in companies. They also discuss the importance of integrated go-to-market teams, holistic analytics, and having a single source of data for strategic decision-making.
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