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21min chapter
RV140 - Unlocking the Potential of Connected TV in B2B Advertising
B2B Revenue Vitals
The Importance of Content and Creative in Connected TV and LinkedIn Advertising
This chapter discusses the significance of content and creative in connected TV and LinkedIn advertising, highlighting their role in driving success and engagement. It explores the challenges with static image ads and the alternative option that connected TV provides for effectively conveying messages. The chapter also emphasizes the need for testing different creatives and the importance of having a proven point of view and narrative for effective CTV advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode