Creating Lasting Behavior Change

The podcast episode explores the importance of sustainment in creating large-scale organizational change. It emphasizes the need for movements rather than one-time training sessions and highlights the science of behavior change at scale. The episode discusses focusing on priorities, habits, systems, and support from both leaders and employees to ensure successful sustained behavior change. The sustainment toolkit is introduced as a flexible and adaptable resource that includes tools like five-minute sustainment videos, 12 nudges, 10 flashes of insight cards, and a sustainment stand-up meeting guide. Examples from clients such as Lockheed Martin and Waters Corporation demonstrate the effectiveness of the sustainment toolkit in creating lasting behavior change. The episode concludes with insights on measuring impact and overcoming initial employee cynicism about change initiatives based on past experiences.