Email Fatigue - The Key Hook of the Nudge

The best part about the nudge is the adaptability. It could be, you send it just in an email body as a PDF. You link it out to an LMS. I have a client right now who linked all the nudges to an L MS. They have a little prompt to go view it. And then they actually have like KPI targets on the nudge itself. So you can see if people clicked or some of the nudges are interactive with forms that you can fill out or they link out to additional resources. We feel confident that once they click on it and they start reading it, the hook is so unique and different than what they read otherwise that they'll