The Win Rate Podcast with Andy Paul
Be The Salesperson Who Doesn't Want To Win The Deal
Nov 13, 2024
Join Brian Dietmeyer, CEO of CloseStrong.ai, Ruben Castaño, CEO of Revegy and 6Connex, and St John Craner, founder of Agrarian Rural Marketing, as they dive into the evolving landscape of sales. They discuss how AI is revolutionizing B2B sales processes and emphasize the need for a human-centered approach that builds trust. The conversation highlights the importance of diagnosing buyer needs like a healthcare professional and adapting to the complexity of modern buyer behavior. Discover innovative strategies to enhance emotional intelligence and foster deeper client connections.
51:35
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Quick takeaways
- Sales professionals must guide buyers through complex purchasing decisions by providing tailored insights and relevant industry knowledge.
- AI is revolutionizing B2B sales by streamlining processes and enabling data-driven strategies to enhance client engagement and decision-making.
Deep dives
Emerging Selling Skills for 2024
A crucial selling skill anticipated to emerge in 2024 is the ability to assist buyers in understanding complex purchasing decisions. This involves guiding them through diverse options and helping them navigate tools like firewall protection or revenue management software. The concept likens buyers to veterinarians dealing with various animals, emphasizing that, unlike sellers who specialize, buyers require tailored insights from diverse experiences. Therefore, it is vital for sellers to become adept at providing relevant industry knowledge and insights to enhance the buyer's decision-making process.
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