The Win Rate Podcast with Andy Paul cover image

Be The Salesperson Who Doesn't Want To Win The Deal

The Win Rate Podcast with Andy Paul

CHAPTER

The Art of Selling: Diagnosing Needs Like a Healthcare Professional

This chapter compares the salesman's role to that of a medical professional, emphasizing the need for deep understanding in diagnosing client needs. It advocates for a consultative, confidence-building approach to selling, much like that of a surgeon in healthcare.

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