The Win Rate Podcast with Andy Paul cover image

Be The Salesperson Who Doesn't Want To Win The Deal

The Win Rate Podcast with Andy Paul

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The Art of Selling: Diagnosing Needs Like a Healthcare Professional

This chapter compares the salesman's role to that of a medical professional, emphasizing the need for deep understanding in diagnosing client needs. It advocates for a consultative, confidence-building approach to selling, much like that of a surgeon in healthcare.

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