St John Craner

Founder and managing director of Agrarian Rural Marketing, specializing in training rural salespeople in psychology and selling to farmers.

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Nov 13, 2024 • 52min

Be The Salesperson Who Doesn't Want To Win The Deal

Join Brian Dietmeyer, CEO of CloseStrong.ai, Ruben Castaño, CEO of Revegy and 6Connex, and St John Craner, founder of Agrarian Rural Marketing, as they dive into the evolving landscape of sales. They discuss how AI is revolutionizing B2B sales processes and emphasize the need for a human-centered approach that builds trust. The conversation highlights the importance of diagnosing buyer needs like a healthcare professional and adapting to the complexity of modern buyer behavior. Discover innovative strategies to enhance emotional intelligence and foster deeper client connections.