St John Craner

Philip Lacor, CRO at Personio, and St John Craner, Managing Director at Agrarian Rural Marketing, discuss the critical importance of trust in sales. They explore how genuine relationships can enhance sales effectiveness, particularly in the agricultural sector. The conversation dives into consultative selling and the need for sales professionals to position themselves as problem solvers rather than mere sellers. Additionally, they examine the impact of AI on sales roles and the balance between technology and emotional intelligence to improve customer interactions.

Join Brian Dietmeyer, CEO of CloseStrong.ai, Ruben Castaño, CEO of Revegy and 6Connex, and St John Craner, founder of Agrarian Rural Marketing, as they dive into the evolving landscape of sales. They discuss how AI is revolutionizing B2B sales processes and emphasize the need for a human-centered approach that builds trust. The conversation highlights the importance of diagnosing buyer needs like a healthcare professional and adapting to the complexity of modern buyer behavior. Discover innovative strategies to enhance emotional intelligence and foster deeper client connections.