Be The Salesperson Who Doesn't Want To Win The Deal
The Win Rate Podcast with Andy Paul
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Innovating Sales Conversations
This chapter emphasizes the importance of innovation in sales through unique questioning techniques during discovery calls. It explores the role of emotional intelligence and the need for training in interpersonal skills to enhance buyer connections, while advocating for a collaborative approach to understanding customer needs. The chapter also critiques traditional sales methods, promoting a shift towards a more nuanced and empathetic dialogue that mirrors therapeutic practices.
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