Be The Salesperson Who Doesn't Want To Win The Deal
The Win Rate Podcast with Andy Paul
Navigating the Complexities of Sales Engagement
This chapter addresses the misconception of a 'single champion' in sales, stressing the significance of multiple stakeholders in large deals. It emphasizes the need for emotional connection, understanding customer needs, and the importance of innovative outreach strategies in a post-COVID landscape. The discussion also underscores the value of personal interactions and adapting to changing dynamics within virtual environments to foster better relationships with clients.
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