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Product Strategy Is A Subset Of Company Strategy
- Product strategy is a subset of company strategy and should align with it, not replace it.
- The company defines the market while the product must fit that market to achieve product–market fit.
Make Differentiation Hard To Copy
- A great strategy contains unique activities that create differentiation and are hard to copy.
- Defensibility matters because software advantages are often temporary without barriers to imitation.
Match Expectations Before You Differentiate
- You must also match competitors on expected features — the similar activities — to be credible.
- Similar activities buy you competitiveness while unique activities pull users in.