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The intersection of company and product strategy

27 snips
Nov 25, 2019
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INSIGHT

Product Strategy Is A Subset Of Company Strategy

  • Product strategy is a subset of company strategy and should align with it, not replace it.
  • The company defines the market while the product must fit that market to achieve product–market fit.
INSIGHT

Make Differentiation Hard To Copy

  • A great strategy contains unique activities that create differentiation and are hard to copy.
  • Defensibility matters because software advantages are often temporary without barriers to imitation.
INSIGHT

Match Expectations Before You Differentiate

  • You must also match competitors on expected features — the similar activities — to be credible.
  • Similar activities buy you competitiveness while unique activities pull users in.
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